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Trouble-Free Color Palettes:

Psychedelic Reverie, Muse, Trance, Dream

December 2008

 

Even as consumers bemoan the sameness in advertising, creatives search for that sure-to-stand-out look/experience/story that connects with the target and distinguishes their work from the masses.

So if you’re stuck mucking the same design, ponder this option: “A psychedelic experience is characterized by the perception of aspects of one’s mind previously unknown, or by the creative exuberance of the mind liberated from its ordinary restraints.” (Wikipedia)

 

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